CHOOSING THE RIGHT DISPLAY:
A trade show display serves as a direct reflection of your company
image. You must be able to communicate your message in a matter of
seconds. This window of time is critical to attracting prospects to
your booth and maximizing your sales opportunities. Read on for a list
of questions you may answer, to help you determine the exhibit type,
size, design, and configuration that best meet your needs.
- What do you want to accomplish through trade show participation?
- How do you plan to use your exhibit to meet your objectives?
- How large are the events in which you plan to participate? Do they attract national, regional or local audiences?.
- What location type (in-line, corner, end, island) and size of trade show exhibit display space will you reserve?
- How many events will you participate in annually?
- What type of image and messages do you need to project with your exhibit display?
- How much is allocated in your trade show budget to ensure you can meet your company's exhibiting requirements? Your exhibit, banner stands, lighting and accessories can range from a few thousand dollars to more than $50,000+ for a top-end customized display.
- How will you transport your display to each show?
You have three seconds to make an impression on folks strolling by your display. Booth graphics for trade show displays and retractable banner stands must be large and bright, while simply and clearly communicating the benefits of your product.
- Color: The
color and tones you choose for your display can help you stand out, as
well as convey your message. Cool colors like blue, green and white
appear slick and professional, yet may not be strong interest grabbers.
Warm colors like red, orange, and yellow attract more
attention, yet need to be used selectively because they can be seen as
too strong or carry other connotations. Color Sells!
- Lighting: Dramatic lighting creates instantaneous attention and attracts customers.
- Display Size: For smaller displays, choose one strong point to emphasize. If you will need to convey more information, use a larger display.
- Text: Too much text on your signs and displays can make your booth look cluttered and even dissuade visitors from stopping. Keep the text as concise as possible and make sure that it is visible from a distance. Text should be placed in the upper half of your trade show stand for maximum visibility.
Contact Innovative Signs today to get started on your trade show display for 2012!
Ph: 262.432.1330
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